Eras Tour: Taylor Swift's Record-Breaking Campaign
Taylor Swift
The most ambitious tour rollout in history
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STUDY
How Olivia Rodrigo broke out
Every single, music video, press hit, and cultural moment — mapped in order. See exactly how SOUR went from a viral TikTok song to Album of the Year.
SINGLE
Drivers License
Jan 8
VIDEO
Drivers License MV
Jan 8
TV
Tonight Show
Feb 4
SINGLE
Deja Vu
Apr 1
VIDEO
Deja Vu MV
Apr 1
ALBUM
SOUR Announced
Apr 13
PRESS
Press Blitz
Apr 15
EVENT
SOUR Prom
May 9
SINGLE
good 4 u
May 14
VIDEO
good 4 u MV
May 14
TV
SNL Performance
May 15
PRESS
Billboard Cover
May 20
ALBUM
SOUR Release
May 21
VIDEO
brutal MV
Aug 23
AWARDS
VMAs — 3 Awards
Sep 12
SINGLE
Drivers License
Jan 8
VIDEO
Drivers License MV
Jan 8
TV
Tonight Show
Feb 4
SINGLE
Deja Vu
Apr 1
VIDEO
Deja Vu MV
Apr 1
ALBUM
SOUR Announced
Apr 13
PRESS
Press Blitz
Apr 15
EVENT
SOUR Prom
May 9
SINGLE
good 4 u
May 14
VIDEO
good 4 u MV
May 14
TV
SNL Performance
May 15
PRESS
Billboard Cover
May 20
ALBUM
SOUR Release
May 21
VIDEO
brutal MV
Aug 23
AWARDS
VMAs — 3 Awards
Sep 12
BUILD
Now translate it into yours
Pick any campaign as a blueprint. Swap in your music, your singles, your release dates. The structure that made SOUR work? Now it's your rollout.
Build your timeline moment by moment
Swap in ideas from 1,000+ real rollouts
Distribute to Spotify, Apple Music, Amazon & more
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This is what you'll build on Campaign.Network.
Study the rollout — moment by moment.
Open any campaign to see every single, video, press moment, tour announcement, and cultural beat — all sequenced exactly as it happened.
SOUR: From Viral Moment to Cultural Phenomenon
Olivia Rodrigo
PARANOIA: Pop Princess to Alt-Rock Reinvention
Maggie Lindemann
This is a live interactive demo. Select a real campaign, explore it moment-by-moment, and start building your own by adding moments to your timeline.
Zordon's translation engine lets you adapt any moment using thousands of strategy variants — scaled to your budget, audience, and resources.
You can build a single campaign using moments from across the campaign library — combining strategies from multiple real rollouts into one unified plan.
Campaign Timeline • 35 events
Plan Focus: Build Momentum
(5 key moments remaining)
Singles 3/4
Music Videos 1/2
Press Beats 1/4
ACT I
Rapid Breakout & Viral Single
Jan 2021 – Apr 2022
Why This Mattered
Use ← → to navigate moments · Click + Add to build your timeline
Also in this phase
Ambient
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Here's what you get inside Campaign.Network.
THE FILMSTRIP
SINGLE
Drivers License
TV
Tonight Show
SINGLE
Deja Vu
ALBUM
SOUR Announced
SINGLE
good 4 u
TV
SNL
AWARDS
VMAs
Every moment, mapped in order
See exactly what Olivia Rodrigo did — every single, music video, press hit, and cultural beat — in the order it happened. Then study 1,000+ more campaigns.
YOUR PLAN
Build side by side
See what the artist did, then build your version right next to it. Approve actions, swap in ideas from the library, and customize every date and detail.
IDEAS
Quick Ideas
Go live and talk about the song
Post a nervous/excited story
Share a thank-you to early supporters
Midnight listening party on IG Live
Never run out of ideas
Click "Ideas" on any action to see suggestions pulled from real rollouts. Swap one in with a single tap — your plan updates instantly.
TRANSLATION ENGINE
OLIVIA'S MOMENT
Tonight Show Performance
YOUR BUDGET ALTERNATIVES
Go live on Instagram with a mini-performance
Book a local radio or podcast interview
Film a "bedroom performance" video for TikTok
Translate any moment to your budget
Olivia played the Tonight Show. You don't have that budget — but the Translation Engine gives you indie alternatives that create the same momentum. Every big-label moment has a version you can actually do.
DISTRIBUTE
Distribute to 50+ platforms
Distribute to Spotify + 100 DSPs
Upload once, go everywhere
Upload your singles, set release dates, and distribute to Spotify, Apple Music, Amazon, YouTube Music, and 50+ more — all from the same platform you built your campaign in.
Study. Plan. Distribute. All in one place.
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1,000+ real rollouts from artists you know. Pick one, make it yours, distribute.
SOUR
Olivia Rodrigo
Album · 35 moments
Eras Tour
Taylor Swift
Tour · 28 moments
Happier Than Ever
Billie Eilish
Album · 15 moments
Espresso
Sabrina Carpenter
Single · 19 moments
ASTROWORLD
Travis Scott
Album · 22 moments
+
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55
DEBUT
First albums, first campaigns, first moments
"Campaign.Network Presents"
Industry insights & campaign breakdowns
LIVE
55
00
INSIDE
▶
"Sabrina"
Feature
▶
55
DEBUT
‹
"Mr. Morale: Kendrick's 5-Year Silence"
(2022)
Kendrick Lamar
›
‹
"Nevermind: Nirvana's Grunge Revolution"
(1991)
Nirvana
›
‹
"Vampire: Olivia's TikTok Vampire Theory"
(2023)
Olivia Rodrigo
›
56
REINVENT
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
‹
"In Rainbows: Radiohead's Pay-What-You-Want"
(2007)
Radiohead
›
‹
"Blonde: Frank Ocean's Silent Rollout"
(2016)
Frank Ocean
›
57
BREAKOUT
‹
"Vampire: Olivia's TikTok Vampire Theory"
(2023)
Olivia Rodrigo
›
‹
"Eras Tour: Taylor Swift's Record-Breaking Campaign"
(2023)
Taylor Swift
›
‹
"Running Up That Hill: Kate Bush Stranger Things"
(2022)
Kate Bush
›
58
COMEBACK
‹
"Old Town Road: The Viral TikTok Phenomenon"
(2019)
Lil Nas X
›
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"Vampire: Olivia's TikTok Vampire Theory"
(2023)
Olivia Rodrigo
›
59
VIRAL
‹
"Old Town Road: The Viral TikTok Phenomenon"
(2019)
Lil Nas X
›
‹
"Mr. Morale: Kendrick's 5-Year Silence"
(2022)
Kendrick Lamar
›
‹
"Blackpink x Various: K-Pop Brand Mastery"
(2022)
Blackpink
›
60
COLLAB
‹
"Clairo: Bedroom Pop Pioneer"
(2017)
Clairo
›
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"Phoebe Bridgers: Indie to Mainstream"
(2020)
Phoebe Bridgers
›
61
INDIE
‹
"In Rainbows: Radiohead's Pay-What-You-Want"
(2007)
Radiohead
›
‹
"Astroworld: Travis Scott's Theme Park Universe"
(2018)
Travis Scott
›
‹
"BTS x McDonald's: The Ultimate Brand Collab"
(2021)
BTS
›
62
PICKS
‹
"Vampire: Olivia's TikTok Vampire Theory"
(2023)
Olivia Rodrigo
›
‹
"Call Me If You Get Lost: Tyler's Road Trip"
(2021)
Tyler, The Creator
›
‹
"Eras Tour: Taylor Swift's Record-Breaking Campaign"
(2023)
Taylor Swift
›
63
LONGFORM
‹
"Call Me If You Get Lost: Tyler's Road Trip"
(2021)
Tyler, The Creator
›
‹
"After Hours: The Weeknd's Character Arc"
(2020)
The Weeknd
›
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
00
INSIDE
▶
"Sabrina"
Feature
▶
55
DEBUT
‹
"After Hours: The Weeknd's Character Arc"
(2020)
The Weeknd
›
‹
"Unholy: Sam Smith's Viral Choreography"
(2022)
Sam Smith & Kim Petras
›
‹
"BTS x McDonald's: The Ultimate Brand Collab"
(2021)
BTS
›
56
REINVENT
‹
"To Pimp a Butterfly: Kendrick's Masterwork"
(2015)
Kendrick Lamar
›
‹
"Call Me If You Get Lost: Tyler's Road Trip"
(2021)
Tyler, The Creator
›
‹
"Nevermind: Nirvana's Grunge Revolution"
(1991)
Nirvana
›
57
BREAKOUT
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"SOUR: Olivia Rodrigo's Debut Album Rollout"
(2021)
Olivia Rodrigo
›
‹
"Nevermind: Nirvana's Grunge Revolution"
(1991)
Nirvana
›
58
COMEBACK
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
‹
"Midnights: Taylor's Strategic Surprise"
(2022)
Taylor Swift
›
‹
"SOUR: Olivia Rodrigo's Debut Album Rollout"
(2021)
Olivia Rodrigo
›
59
VIRAL
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"Eras Tour: Taylor Swift's Record-Breaking Campaign"
(2023)
Taylor Swift
›
‹
"Rex Orange County: Bcos U Will Never B Free"
(2016)
Rex Orange County
›
60
COLLAB
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"Flowers: Miley's Divorce Anthem"
(2023)
Miley Cyrus
›
‹
"Unholy: Sam Smith's Viral Choreography"
(2022)
Sam Smith & Kim Petras
›
61
INDIE
‹
"Happier Than Ever: Billie's Sophomore Success"
(2021)
Billie Eilish
›
‹
"Raye: The Independent Major Hit"
(2023)
Raye
›
‹
"Eras Tour: Taylor Swift's Record-Breaking Campaign"
(2023)
Taylor Swift
›
62
PICKS
‹
"In Rainbows: Radiohead's Pay-What-You-Want"
(2007)
Radiohead
›
‹
"Call Me If You Get Lost: Tyler's Road Trip"
(2021)
Tyler, The Creator
›
‹
"For Emma: Bon Iver's Cabin Album"
(2007)
Bon Iver
›
63
LONGFORM
‹
"Chromatica: Gaga's Dance Floor Return"
(2020)
Lady Gaga
›
‹
"The Blueprint: Jay-Z's Hip-Hop Standard"
(2001)
Jay-Z
›
‹
"Travis x Fortnite: Virtual Concert Revolution"
(2020)
Travis Scott
›
00
INSIDE
▶
"Sabrina"
Feature
▶
55
DEBUT
‹
"DAMN.: Kendrick's Pulitzer Winning Campaign"
(2017)
Kendrick Lamar
›
‹
"Blackpink x Various: K-Pop Brand Mastery"
(2022)
Blackpink
›
‹
"Running Up That Hill: Kate Bush Stranger Things"
(2022)
Kate Bush
›
56
REINVENT
‹
"Rex Orange County: Bcos U Will Never B Free"
(2016)
Rex Orange County
›
‹
"Punisher: Phoebe's Skeleton Suit Marketing"
(2020)
Phoebe Bridgers
›
‹
"For Emma: Bon Iver's Cabin Album"
(2007)
Bon Iver
›
57
BREAKOUT
‹
"Rex Orange County: Bcos U Will Never B Free"
(2016)
Rex Orange County
›
‹
"DS4EVER: Gunna's Chart Strategy"
(2022)
Gunna
›
‹
"For Emma: Bon Iver's Cabin Album"
(2007)
Bon Iver
›
58
COMEBACK
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
‹
"For Emma: Bon Iver's Cabin Album"
(2007)
Bon Iver
›
‹
"Blonde: Frank Ocean's Silent Rollout"
(2016)
Frank Ocean
›
59
VIRAL
‹
"SOUR: Olivia Rodrigo's Debut Album Rollout"
(2021)
Olivia Rodrigo
›
‹
"To Pimp a Butterfly: Kendrick's Masterwork"
(2015)
Kendrick Lamar
›
‹
"Thriller 40: Anniversary Reimagined"
(2022)
Michael Jackson
›
60
COLLAB
‹
"Travis x Fortnite: Virtual Concert Revolution"
(2020)
Travis Scott
›
‹
"Phoebe Bridgers: Indie to Mainstream"
(2020)
Phoebe Bridgers
›
‹
"Eras Tour: Taylor Swift's Record-Breaking Campaign"
(2023)
Taylor Swift
›
61
INDIE
‹
"Rex Orange County: Bcos U Will Never B Free"
(2016)
Rex Orange County
›
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"Mr. Morale: Kendrick's 5-Year Silence"
(2022)
Kendrick Lamar
›
62
PICKS
‹
"Thriller 40: Anniversary Reimagined"
(2022)
Michael Jackson
›
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"SOUR: Olivia Rodrigo's Debut Album Rollout"
(2021)
Olivia Rodrigo
›
63
LONGFORM
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"Mr. Morale: Kendrick's 5-Year Silence"
(2022)
Kendrick Lamar
›
‹
"Punisher: Phoebe's Skeleton Suit Marketing"
(2020)
Phoebe Bridgers
›
FROM ZORDON'S
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RICK DEVOE – BLINK-182 INSIDE ENEMA, TOYPAJ, AND UNTITLED
Behind The Scenes
More Than Just Blueprints
Get exclusive access to campaign tools, analytics, and insider content.
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Distribute your music
Power to the People
Upload your music to over 200+ DSPs.
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Built for the people behind the music.
Manage Your Campaign
CAMPAIGN VIEW and COMMERCIAL VIEW, now live on every MorphOS dashboard.
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Watermarks
Watermarks let you embed an inaudible, recipient-specific ID into every track or playlist you share. If a file leaks, just drag it into the Music Manager scanner to trace exactly who it was assigned to—so you’re never left guessing.
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