Eras Tour: Taylor Swift's Record-Breaking Campaign
Taylor Swift
The most ambitious tour rollout in history
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STUDY
How Olivia Rodrigo broke out
Every single, music video, press hit, and cultural moment — mapped in order. See exactly how SOUR went from a viral TikTok song to Album of the Year.
SINGLE
Drivers License
Jan 8
VIDEO
Drivers License MV
Jan 8
TV
Tonight Show
Feb 4
SINGLE
Deja Vu
Apr 1
VIDEO
Deja Vu MV
Apr 1
ALBUM
SOUR Announced
Apr 13
PRESS
Press Blitz
Apr 15
EVENT
SOUR Prom
May 9
SINGLE
good 4 u
May 14
VIDEO
good 4 u MV
May 14
TV
SNL Performance
May 15
PRESS
Billboard Cover
May 20
ALBUM
SOUR Release
May 21
VIDEO
brutal MV
Aug 23
AWARDS
VMAs — 3 Awards
Sep 12
SINGLE
Drivers License
Jan 8
VIDEO
Drivers License MV
Jan 8
TV
Tonight Show
Feb 4
SINGLE
Deja Vu
Apr 1
VIDEO
Deja Vu MV
Apr 1
ALBUM
SOUR Announced
Apr 13
PRESS
Press Blitz
Apr 15
EVENT
SOUR Prom
May 9
SINGLE
good 4 u
May 14
VIDEO
good 4 u MV
May 14
TV
SNL Performance
May 15
PRESS
Billboard Cover
May 20
ALBUM
SOUR Release
May 21
VIDEO
brutal MV
Aug 23
AWARDS
VMAs — 3 Awards
Sep 12
BUILD
Now translate it into yours
Pick any campaign as a blueprint. Swap in your music, your singles, your release dates. The structure that made SOUR work? Now it's your rollout.
Build your timeline moment by moment
Swap in ideas from 1,000+ real rollouts
Distribute to Spotify, Apple Music, Amazon & more
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This is what you'll build on Campaign.Network.
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Open any campaign to see every single, video, press moment, tour announcement, and cultural beat — all sequenced exactly as it happened.
SOUR: From Viral Moment to Cultural Phenomenon
Olivia Rodrigo
PARANOIA: Pop Princess to Alt-Rock Reinvention
Maggie Lindemann
This is a live interactive demo. Select a real campaign, explore it moment-by-moment, and start building your own by adding moments to your timeline.
Zordon's translation engine lets you adapt any moment using thousands of strategy variants — scaled to your budget, audience, and resources.
You can build a single campaign using moments from across the campaign library — combining strategies from multiple real rollouts into one unified plan.
Campaign Timeline • 35 events
Plan Focus: Build Momentum
(5 key moments remaining)
Singles 3/4
Music Videos 1/2
Press Beats 1/4
ACT I
Rapid Breakout & Viral Single
Jan 2021 – Apr 2022
Why This Mattered
Use ← → to navigate moments · Click + Add to build your timeline
Also in this phase
Ambient
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THE FILMSTRIP
SINGLE
Drivers License
TV
Tonight Show
SINGLE
Deja Vu
ALBUM
SOUR Announced
SINGLE
good 4 u
TV
SNL
AWARDS
VMAs
Every moment, mapped in order
See exactly what Olivia Rodrigo did — every single, music video, press hit, and cultural beat — in the order it happened. Then study 1,000+ more campaigns.
YOUR PLAN
Build side by side
See what the artist did, then build your version right next to it. Approve actions, swap in ideas from the library, and customize every date and detail.
IDEAS
Quick Ideas
Go live and talk about the song
Post a nervous/excited story
Share a thank-you to early supporters
Midnight listening party on IG Live
Never run out of ideas
Click "Ideas" on any action to see suggestions pulled from real rollouts. Swap one in with a single tap — your plan updates instantly.
TRANSLATION ENGINE
OLIVIA'S MOMENT
Tonight Show Performance
YOUR BUDGET ALTERNATIVES
Go live on Instagram with a mini-performance
Book a local radio or podcast interview
Film a "bedroom performance" video for TikTok
Translate any moment to your budget
Olivia played the Tonight Show. You don't have that budget — but the Translation Engine gives you indie alternatives that create the same momentum. Every big-label moment has a version you can actually do.
DISTRIBUTE
Distribute to 50+ platforms
Distribute to Spotify + 100 DSPs
Upload once, go everywhere
Upload your singles, set release dates, and distribute to Spotify, Apple Music, Amazon, YouTube Music, and 50+ more — all from the same platform you built your campaign in.
Study. Plan. Distribute. All in one place.
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1,000+ real rollouts from artists you know. Pick one, make it yours, distribute.
SOUR
Olivia Rodrigo
Album · 35 moments
Eras Tour
Taylor Swift
Tour · 28 moments
Happier Than Ever
Billie Eilish
Album · 15 moments
Espresso
Sabrina Carpenter
Single · 19 moments
ASTROWORLD
Travis Scott
Album · 22 moments
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55
DEBUT
First albums, first campaigns, first moments
"Campaign.Network Presents"
Industry insights & campaign breakdowns
LIVE
55
00
INSIDE
▶
"Sabrina"
Feature
▶
55
DEBUT
‹
"Midnights: Taylor's Strategic Surprise"
(2022)
Taylor Swift
›
‹
"Thriller 40: Anniversary Reimagined"
(2022)
Michael Jackson
›
‹
"Old Town Road: The Viral TikTok Phenomenon"
(2019)
Lil Nas X
›
56
REINVENT
‹
"Nevermind: Nirvana's Grunge Revolution"
(1991)
Nirvana
›
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"The Blueprint: Jay-Z's Hip-Hop Standard"
(2001)
Jay-Z
›
57
BREAKOUT
‹
"The Blueprint: Jay-Z's Hip-Hop Standard"
(2001)
Jay-Z
›
‹
"Nevermind: Nirvana's Grunge Revolution"
(1991)
Nirvana
›
‹
"Mr. Morale: Kendrick's 5-Year Silence"
(2022)
Kendrick Lamar
›
58
COMEBACK
‹
"Blonde: Frank Ocean's Silent Rollout"
(2016)
Frank Ocean
›
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
‹
"Rex Orange County: Bcos U Will Never B Free"
(2016)
Rex Orange County
›
59
VIRAL
‹
"Thriller 40: Anniversary Reimagined"
(2022)
Michael Jackson
›
‹
"To Pimp a Butterfly: Kendrick's Masterwork"
(2015)
Kendrick Lamar
›
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
60
COLLAB
‹
"DAMN.: Kendrick's Pulitzer Winning Campaign"
(2017)
Kendrick Lamar
›
‹
"Un Verano Sin Ti: Bad Bunny's Latin Domination"
(2022)
Bad Bunny
›
‹
"Chromatica: Gaga's Dance Floor Return"
(2020)
Lady Gaga
›
61
INDIE
‹
"Espresso: Sabrina's Viral Coffee Moment"
(2024)
Sabrina Carpenter
›
‹
"Vampire: Olivia's TikTok Vampire Theory"
(2023)
Olivia Rodrigo
›
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
62
PICKS
‹
"Running Up That Hill: Kate Bush Stranger Things"
(2022)
Kate Bush
›
‹
"Vampire: Olivia's TikTok Vampire Theory"
(2023)
Olivia Rodrigo
›
‹
"BTS x McDonald's: The Ultimate Brand Collab"
(2021)
BTS
›
63
LONGFORM
‹
"Thriller 40: Anniversary Reimagined"
(2022)
Michael Jackson
›
‹
"Flowers: Miley's Divorce Anthem"
(2023)
Miley Cyrus
›
‹
"DS4EVER: Gunna's Chart Strategy"
(2022)
Gunna
›
00
INSIDE
▶
"Sabrina"
Feature
▶
55
DEBUT
‹
"Happier Than Ever: Billie's Sophomore Success"
(2021)
Billie Eilish
›
‹
"DS4EVER: Gunna's Chart Strategy"
(2022)
Gunna
›
‹
"Raye: The Independent Major Hit"
(2023)
Raye
›
56
REINVENT
‹
"Call Me If You Get Lost: Tyler's Road Trip"
(2021)
Tyler, The Creator
›
‹
"Phoebe Bridgers: Indie to Mainstream"
(2020)
Phoebe Bridgers
›
‹
"DS4EVER: Gunna's Chart Strategy"
(2022)
Gunna
›
57
BREAKOUT
‹
"To Pimp a Butterfly: Kendrick's Masterwork"
(2015)
Kendrick Lamar
›
‹
"Happier Than Ever: Billie's Sophomore Success"
(2021)
Billie Eilish
›
‹
"Positions: Ariana's Quarantine Era"
(2020)
Ariana Grande
›
58
COMEBACK
‹
"In Rainbows: Radiohead's Pay-What-You-Want"
(2007)
Radiohead
›
‹
"Mr. Morale: Kendrick's 5-Year Silence"
(2022)
Kendrick Lamar
›
‹
"Chromatica: Gaga's Dance Floor Return"
(2020)
Lady Gaga
›
59
VIRAL
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"Flowers: Miley's Divorce Anthem"
(2023)
Miley Cyrus
›
‹
"Travis x Fortnite: Virtual Concert Revolution"
(2020)
Travis Scott
›
60
COLLAB
‹
"BTS x McDonald's: The Ultimate Brand Collab"
(2021)
BTS
›
‹
"Midnights: Taylor's Strategic Surprise"
(2022)
Taylor Swift
›
‹
"Raye: The Independent Major Hit"
(2023)
Raye
›
61
INDIE
‹
"Thriller 40: Anniversary Reimagined"
(2022)
Michael Jackson
›
‹
"SOUR: Olivia Rodrigo's Debut Album Rollout"
(2021)
Olivia Rodrigo
›
‹
"Midnights: Taylor's Strategic Surprise"
(2022)
Taylor Swift
›
62
PICKS
‹
"Blonde: Frank Ocean's Silent Rollout"
(2016)
Frank Ocean
›
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"Blackpink x Various: K-Pop Brand Mastery"
(2022)
Blackpink
›
63
LONGFORM
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"Travis x Fortnite: Virtual Concert Revolution"
(2020)
Travis Scott
›
‹
"Unholy: Sam Smith's Viral Choreography"
(2022)
Sam Smith & Kim Petras
›
00
INSIDE
▶
"Sabrina"
Feature
▶
55
DEBUT
‹
"BTS x McDonald's: The Ultimate Brand Collab"
(2021)
BTS
›
‹
"Clairo: Bedroom Pop Pioneer"
(2017)
Clairo
›
‹
"Unholy: Sam Smith's Viral Choreography"
(2022)
Sam Smith & Kim Petras
›
56
REINVENT
‹
"Lemonade: Beyoncé's Visual Album Revolution"
(2016)
Beyoncé
›
‹
"Running Up That Hill: Kate Bush Stranger Things"
(2022)
Kate Bush
›
‹
"Rex Orange County: Bcos U Will Never B Free"
(2016)
Rex Orange County
›
57
BREAKOUT
‹
"SOUR: Olivia Rodrigo's Debut Album Rollout"
(2021)
Olivia Rodrigo
›
‹
"Clairo: Bedroom Pop Pioneer"
(2017)
Clairo
›
‹
"DS4EVER: Gunna's Chart Strategy"
(2022)
Gunna
›
58
COMEBACK
‹
"Unholy: Sam Smith's Viral Choreography"
(2022)
Sam Smith & Kim Petras
›
‹
"Espresso: Sabrina's Viral Coffee Moment"
(2024)
Sabrina Carpenter
›
‹
"Future Nostalgia: Dua's Disco Revival"
(2020)
Dua Lipa
›
59
VIRAL
‹
"Punisher: Phoebe's Skeleton Suit Marketing"
(2020)
Phoebe Bridgers
›
‹
"In Rainbows: Radiohead's Pay-What-You-Want"
(2007)
Radiohead
›
‹
"DAMN.: Kendrick's Pulitzer Winning Campaign"
(2017)
Kendrick Lamar
›
60
COLLAB
‹
"Old Town Road: The Viral TikTok Phenomenon"
(2019)
Lil Nas X
›
‹
"Chromatica: Gaga's Dance Floor Return"
(2020)
Lady Gaga
›
‹
"Phoebe Bridgers: Indie to Mainstream"
(2020)
Phoebe Bridgers
›
61
INDIE
‹
"Punisher: Phoebe's Skeleton Suit Marketing"
(2020)
Phoebe Bridgers
›
‹
"Phoebe Bridgers: Indie to Mainstream"
(2020)
Phoebe Bridgers
›
‹
"Eras Tour: Taylor Swift's Record-Breaking Campaign"
(2023)
Taylor Swift
›
62
PICKS
‹
"Blackpink x Various: K-Pop Brand Mastery"
(2022)
Blackpink
›
‹
"Un Verano Sin Ti: Bad Bunny's Latin Domination"
(2022)
Bad Bunny
›
‹
"Renaissance: Beyoncé's Dance Floor Revival"
(2022)
Beyoncé
›
63
LONGFORM
‹
"Her Loss: Drake & 21 Savage's Fake Rollout"
(2022)
Drake & 21 Savage
›
‹
"Call Me If You Get Lost: Tyler's Road Trip"
(2021)
Tyler, The Creator
›
‹
"Midnights: Taylor's Strategic Surprise"
(2022)
Taylor Swift
›
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Distribute your music
Power to the People
Upload your music to over 200+ DSPs.
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Built for the people behind the music.
Manage Your Campaign
CAMPAIGN VIEW and COMMERCIAL VIEW, now live on every MorphOS dashboard.
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Watermarks
Watermarks let you embed an inaudible, recipient-specific ID into every track or playlist you share. If a file leaks, just drag it into the Music Manager scanner to trace exactly who it was assigned to—so you’re never left guessing.
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