Apr 30, 2025 | Artist Development
Behind the Trends In the ever-evolving landscape of music, one constant has remained: the power of personal connection. From Justin Bieber’s discovery on YouTube to Sabrina Carpenter’s arena tours, the internet has transformed how artists build and nurture their fan...
The Timeline is your artist campaign command center—designed to keep the entire team aligned and up to date at every stage of the rollout.
Each event on the timeline can include:
When you add a new team member to your project, you can grant them instant access to the artist’s full timeline, so they don’t just see the entire campaign—they also have access to the exact press materials, music files, and supporting assets they need to do their job right away.
No more scattered updates or endless asset requests—the timeline makes campaign management centralized, visual, and collaborative.
The Assets section is your campaign’s media command center—designed to keep everything from cover art to press kits accessible in one clean, structured location.
Teams can upload and organize files by:
When new team members are added, they get instant access to the artist’s asset library—no more waiting on email threads for the right file. Whether it’s a last-minute DSP thumbnail or an updated press shot, it’s already there.
The Assets section ensures your entire campaign is fully loaded and accessible—organized, secure, and ready to go.
The Music section is a centralized vault for unreleased tracks, rough mixes, and finalized masters—built specifically for artist teams managing active campaigns.
The Bulletin Board is your campaign’s internal newsfeed. It’s where project leads and department heads can share essential updates with the entire team in one place.
Use it to post weekly goals, drop dates, recap meetings, share new assets, flag upcoming deadlines, or announce major wins. Every update is tied to your artist’s workspace, so team members see the latest as soon as they log in.
Whether it’s a reminder to update the press kit, a last-minute show announcement, or a summary of a marketing call—the Bulletin Board replaces email chains and keeps everyone aligned in real time.
The Network section is where your full team comes together around a single artist campaign—each with access tailored to their role.
As the project lead, you can invite team members and assign them access to tools like the Timeline, Music, Assets, and Tasks, ensuring each department has what they need without overwhelming them with what they don’t.
From A&R and radio to creative directors and publicists, the Network ensures that everyone stays connected and aligned on campaign goals, materials, and milestones—without the chaos of long email threads or scattered files.
It’s the clearest, cleanest way to organize who’s doing what, and give them exactly what they need to get it done.
The Database is your research and inspiration engine—home to the largest verified library of real-world entertainment marketing campaigns across music, film, and television.
We’ve partnered with top managers, record labels, and marketing firms to give users unprecedented access to detailed reports and campaign strategies behind some of the most successful artist rollouts and content launches in modern history.
Whether you’re building a campaign for a debut EP or launching a global tour, the Database gives you real examples of what worked, why it worked, and who made it happen—so you’re not starting from scratch.
It’s like having a private, searchable playbook of the most innovative entertainment marketing moments—fully interactive, fully verified, and ready to apply.
The Tasks section keeps your entire campaign team accountable, organized, and moving forward. From creative deadlines to DSP submissions and press follow-ups, every responsibility lives here—with full visibility across the artist’s team.
Whether it’s “Send final artwork to distributor,” “Confirm press with Variety,” or “Upload clean version to YouTube,” Tasks makes sure everyone knows what they’re responsible for and when it’s due.
No more sticky notes, back-and-forth emails, or missed deliverables—just a clear path to execution.
The Budget section is built to give managers and project leads full visibility and control over campaign spending—without needing Excel.
Create line items for everything from photoshoots and PR retainers to travel, creative, and digital ads. Assign categories, attach invoices or receipts, and update in real time so everyone sees the current state of the campaign.
No more clunky spreadsheets or endless email threads. Whether you’re building a release plan from scratch or updating stakeholders, the Budget tool keeps everything clear, accurate, and accessible.